| If you
|
Do
|
Don't
|
| don't know what typeface to use
|
select a well designed face eg. Baskerville, Times, Helvetica, Futura, etc.
|
mix your typefaces, unless you know what you are doing.
|
| are not usre about italics
|
use them sparingly, for emphasis.
|
use them for long amounts of copy, it slows down the reading.
|
| don't know what size to use
|
consider the use and length of line.
|
just fill out the space available.
|
| are wondering about the line length
|
conisider the design of the typeface, size, line spacing and amount of copy to be set.
|
set lines too short - the eye cannot flow over the text. Too long, the eye tires and you lose your reader.
|
| are wondering about the line spacing
|
use space. Text without can be slower to read from line to line. As column measure increases, so should space.
|
set text too tight, the eye takes in other lines as well. Too widely spaced text, the reader may have trouble finding the next line.
|
| want to reverse type
|
letter space your type.
|
use very small, fine or contrasting typefaces. Tightly letterspace or kern.
|
| want to use all caps
|
for sub heads, emphasis and short amounts of text.
|
Ever use for long texts. Impairs reading and can add up to 35% to the space required.
|