Small Biz:

• Creating a logo for a business card.
• Drawing the illustration for an upcoming newspaper ad.
• Designing and painting interior graphics or a logo for an exterior sign.
• Working on a direct mailer.
• Illustrating a postcard remailer.
• Creating interior signage.

Art and Design Studios:

• Speed, intelligence, and skill.
• Strong layout capabilities.
• Good marker rendering.
• Drawing and painting prowess.
• A fine color and design sense.

Book Publisher:

• Illustration on jackets, covers, and text.
• Layout and design.
• Production and technical areas.
• Photography, and as sytlists and model makers.
• Advertising, direct mail, and promotional pieces.
• Work on newsletters, brochures, and catalogs, point-of-purchase displays.
• Producing activities, educational aids, games, and posters.
• Develop solid character development and interaction.
• Vary environments, subject matter, mood, and emotion.
• Show that you understand composition.
• Convey style and technigue.
• Highlihgt your ability to orchestrate action and communicate a sequence of events.

Ad Agency:

• Keylien and mechanicals.
• Model building.
• Illustration of all types, in all media.
• Design and production needs.
• Desktop publishing.
• Conceives billboards and direct mail campaigns.
• Produces literature, sales brochures, and collateral material.
• Conducts market research and public relations.
• Graphics for magazines and newspapers.
• Printed matter, audio, and audiovisual materials.
• Solves marketing problems by graphic communication.

How to analyze right market for your skills:

• Consider what you like to do best.
• Go to the local library, followed by a trip to the newsstand.
• Look at everything.
• Study printed material.
• Evaluate your work in light of the marketplace.
• Look to your head and heart to tellyou where your direction lies, then explore those markets that fit your criteria.

To expand your horizons regionally:

• Advertise in the local newspaper.
• Cable channel.
• Organize that mailing program.
• Tell your neighbors to spread the word.
• Join local art organizations.
• Stuff mailboxes or stick flyers on windshields.
• Check at the chamber of commerce for new businesses.
• Make cold calls.

(August 4, 2003)

Copyright© 2003 Daniel SW Kim