|
E114. Graphics Needs of Various Clients
|
Small Biz:
- Creating a logo for a business card.
- Drawing the illustration for an upcoming newspaper ad.
- Designing and painting interior graphics or a logo for an exterior sign.
- Working on a direct mailer.
- Illustrating a postcard remailer.
- Creating interior signage.
Art and Design Studios:
- Speed, intelligence, and skill.
- Strong layout capabilities.
- Good marker rendering.
- Drawing and painting prowess.
- A fine color and design sense.
Book Publisher:
- Illustration on jackets, covers, and text.
- Layout and design.
- Production and technical areas.
- Photography, and as sytlists and model makers.
- Advertising, direct mail, and promotional pieces.
- Work on newsletters, brochures, and catalogs, point-of-purchase displays.
- Producing activities, educational aids, games, and posters.
- Develop solid character development and interaction.
- Vary environments, subject matter, mood, and emotion.
- Show that you understand composition.
- Convey style and technigue.
- Highlihgt your ability to orchestrate action and communicate a sequence of events.
Ad Agency:
- Keylien and mechanicals.
- Model building.
- Illustration of all types, in all media.
- Design and production needs.
- Desktop publishing.
- Conceives billboards and direct mail campaigns.
- Produces literature, sales brochures, and collateral material.
- Conducts market research and public relations.
- Graphics for magazines and newspapers.
- Printed matter, audio, and audiovisual materials.
- Solves marketing problems by graphic communication.
How to analyze right market for your skills:
- Consider what you like to do best.
- Go to the local library, followed by a trip to the newsstand.
- Look at everything.
- Study printed material.
- Evaluate your work in light of the marketplace.
- Look to your head and heart to tellyou where your direction lies, then explore those markets that fit your criteria.
To expand your horizons regionally:
- Advertise in the local newspaper.
- Cable channel.
- Organize that mailing program.
- Tell your neighbors to spread the word.
- Join local art organizations.
- Stuff mailboxes or stick flyers on windshields.
- Check at the chamber of commerce for new businesses.
- Make cold calls.
(August 4, 2003)
Copyright© 2003 Daniel SW Kim