Yes, if:

1. The project allows any kind of growth for you.
2. It is new, possibly ongoing client opportunity.
3. It involves a new production technique that you would like to try.
4. It provides any networking opportunities for future sales potential.
5. It opens new doors for your because this is a new type of client that you have never serviced before.
6. The end result will be porfolio quality.
7. The client is willing to give you credit for the design and agree to print this credit on the piece.
8. It is the direct mail piece that your client may be mailing all over the place with your name on it.
9. You are interested in the subject matter or support the cause of the organization asking for your help.
10. The client gives you creative control and promoises not to art direct the piece.
11. The project has the potential to be an award-winning.
12. A client offers to introduce you to board members and key people with the organization.
13. The client is actively involved in the organization of other free aspects needed to complete the job.

No, if:

1. The client seems hesitant to about any of the above.
2. A client does not agree to pay for our outside expenses.
3. You're way too busy.
4. You get a bad gut feeling.

(April 16, 2003)

Copyright© 1994-2003 Daniel SW Kim