- Emotional logic.
- Making change.
- Entertaining life.
- Communicating.
- Like shooting for a moving target.
- Predicting/Forecasting.
- Visualizing.
- Following designers intention.
- Imagination.
- Thinking differnlty.
- Making difference.
- Making profit.
- Finding solution.
- Making confortable spaces.
- Making convenient tools.
- Creating identity.
- Helping other people.
- Creating new use of technologies.
- Saving lives.
- Making life easier.
- Understanding the needs of real world.
- Combining ideas.
- Appealing to housewives.
- Knowing how to save costs.
- Inventing.
- Pleasing people.
- Orgazing things.
- Loving others.
- Making ourselves feel good.
- Selling confidence.
- Compromising.
- Negotiating.
- Finding better ways of doing the same thing.
- Design is to create job opportunities.
- Is inspiring.
- Getting paid for what you enjoy doing.
- So complicated that some people don't really know how hard it is do it right.